TO observe protocols and communicate effectively and prevent disinformation with the media, the Bureau of Fire Protection Region 4-A conducted a Media Relations Summit.
According to Supt. Renato Marcial, assistant regional director for administration (ARDA) of BFP-Region 4-A, the two-day Media Relations Summit held at the Development Academy of the Philippines (DAP) Hotel in Tagaytay City was attended by fire marshals of the Calabarzon and Public Information Service (PIS) personnel headed by Insp. Connie Dolot and tri-media.
Marcial, who initiated the First Media Relations Summit at the BFP-Region 4-A, aims to teach personnel the rules and regulations on proper media communication and providing accurate and exact information on programs, plans, thrusts and issues related on BFP, especially during fire incidents in their areas.
Speakers were Supt. Joanne Vallejo, BFP-NHQ Public Information Service chief; Supt. Elaine Evangelista, fire marshal of Tanauan, Batangas; TV-radio broadcast journalist of DZMM teleradyo of ABS-CBN David Oro, who discussed Media Relations Perspective of a TV/Radio and reporter of Journal Group of Publications Arlene Rivera, who discussed Media Relations Perspective of a Print Media.
The media personnel shared important pointers and proper procedures on effective communication with members of tri-media.
The members of media explained the importance of media relations whose responsibility is to gather and develop news for their stories when a fire is happening and media personnel were on actual situation in getting news and information on the ground.
The media personnel also gave emphasis that the role of media is very important to protect public interest and medium of government and local officials to give their message across a wider audience by providing balanced, credible and factual news to the public.
“Hindi po kalaban ang media kung may news, ginagawa good news or bad news lahat po ay validated and documented. Hindi namin capitalized ang maling gawain ng isang opisyal ng gob-yerno or ahensya, nagkataon lamang na may responsibility ang media para ipabatid sa public ang tamang impormasyon at balita,” the media resource persons said.
The Media Relations Summit was also held to be able for PIS personnel and fire marshals to remind them their role by providing members of media the complete and correct information in order not for the media personnel to be accused of being biased and giving false and fake information to the public.
For his part, Marcial said thhat one of his strict directives during the seminar is to avoid miscommunication between BFP personnel and members of media, whose only duty is to gather news and information they needed on their work.
“Dapat maintindihan din natin ang media na makulit, kasi mayroon silang deadline and pressure; dapat pakitunguhan sila sa tamang protocol sa komunikasyon dahil tungkulin lang nila ay kumuha ng tama at maayos na impormasyon para sa tamang pagbabalita at hindi sila mabig-yan ng inaccurate and false information. Pinupuri ko ang mga legitimate members ng media sa kanilang responsab-leng pagbibigay ng balita para sa kaalaman ng publiko at kasabay ng babala sa mga bogus reporters na ang hangad lamang ay umatake at kumolekta at sirain ang kredibilidad ng isang opisyal,” Marcial said in his speech.
Marcial also appealed to the media to adhere to the guidance of the BFP regarding the gathering of news in every fire station and BFP office.