The mobile data revenues of Smart Communications increased to P12.5 billion for the first nine months of 2016 brought about by rising usage and monetization of its digital services.
Smart’s monetization of its mobile data business continued to improve as a 43-percent increase in usage during the nine-month period translated to a 45-percent growth in revenues compared to the same period last year when a 139-percent jump in usage saw only a subsequent 42-percent rise in revenues.
Its revenues grew by 14 percent on a quarterly basis.
Smart’s higher mobile data revenues helped boost its wireless revenues for the period as voice and SMS revenues remain under pressure.
In the third quarter of 2016, data already accounted for 32 percent of total wireless revenues from only 30 percent in the second quarter, and 28 percent in the first three months of the year. Last year, mobile data revenues contributed 23 percent to consolidated wireless revenues.
“The sustained gains in our mobile data business show that our efforts to get more Filipinos to enjoy the internet using their mobile devices are paying off. To boost data usage, we are making available a wide range of handsets and devices bundled with generous data packages, as well as more relevant digital content and services. At the same time, we are working on improving the network for better quality, coverage, and internet speed for the best customer experience,” said Eric Alberto, Chief Revenue Officer of PLDT and Smart.