Honda Cars Philippines, Inc. (HCPI), Honda’s automobile production and sales subsidiary in the Philippines, recently launched its highly-anticipated all-new Honda Civic. Starting with the launch of the new Honda City last January, the all new Civic further strengthens Honda’s return to the Philippine automotive market.

Since the launch of the first generation Civic in 1973, each generation featured cutting edge technology. The new 9th generation continues this tradition.

During the development of the model, emphasis was placed on Fun-to-Drive and Fuel Efficient performance, Clean and Energetic styling, and Smart Technology interface.

Increase in body rigidity, reduction in weight, revised suspension settings, added insulation and other improvements increase the Fun-to-Drive experience of the all new Civic. To help the driver achieve better fuel economy, the Eco Assist technology was applied, which is also found in Honda’s hybrid models.

The Eco Assist technology consists of the ECON mode and the Eco coaching ambient meter. Engaging the ECON mode controls the engine, drive-by-wire, transmission, and air-conditioner to further improve the already outstanding fuel efficiency of the all new Civic.

The Eco coaching ambient meter guides the driver to become more fuel efficient by measuring throttle input and displaying a blue light in the instrument panel when driving aggressively and a green light when driving in a fuel efficient manner.

The exterior of the all new Civic shows a powerful and clear styling of the unique and dynamic mono-form body. On the other hand, the interior features Honda’s first 5 inch color LCD intelligent multi-information display, or i-MID. This smart interface has instantly understandable information display and intuitive and easy-to-operate controls at the steering wheel. The i-MID menu shows audio and fuel consumption information and also allows the driver to customize the vehicle light settings.

In the Philippines, the Civic has long been the face of Honda and has earned its place in the minds and hearts of the Philippine customers. With the all new Civic, Honda would like to continue providing quality products that provide exceptional value and ownership experience.

For more details, please visit www.civic.com.ph.