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| Tuesday, 09 February 2010 19:22 |
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A person or organization that finances the electoral campaign of an individual or a political party has a large contribution to the victory of a candidate who eventually wins. Money has always been the fuel that runs political machineries and voter mobilization. It eventually determines electoral outcomes. Therefore, donors must be called to account for their contributions. Their motives should be thoroughly probed as victors would be beholden to providers of campaign funds. Transparency would ensure that donors and benefactors alike would stay honest. Right now, print and broadcast political advertisements only declare that they have been “paid for by friends” of the candidates featured in the ads. Except for billionaire Senator and presidential candidate Manny Villar, who can — without a doubt — finance his own campaign, all the others would have to rely on the resources of their respective parties, friends, and supporters to cover the costs of the campaign. “If you don’t have at least P2 billion, why bother to run?” he was quoted as saying by a wire report a few months ago. And absent a campaign finance reform law, we are glad that the Commission on Elections has made initial steps towards a more transparent conduct of the campaign. And so we wholeheartedly support a resolution of the Commission on Elections requiring donors of print and broadcast campaign materials to make themselves known to the public. Comelec Resolution 8758 bans campaign posters and advertisements that do not display the correct name and address of payor. It is unlawful to print, publish, broadcast or exhibit campaign materials donated to a candidate, political party, and party-list group without their written acceptance. The restriction aims to monitor the spending of each candidate. Comelec spokesman James Jimenez urged candidates to follow campaign rules with the start of the campaign period for national office. “The Comelec is bent on ensuring a level playing field for candidates this campaign period. This is why we will be strict in enforcing campaign rules, especially rules on the posting of campaign materials,” a major broadsheet quoted Jimenez as saying. |
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