Communicate and connect

September 29, 2018

One of the biggest problems we have today in our society is our inability to connect with what is being communicated.

I just attended the 25th National Public Relations Congress with the theme “PR In The Age of Disinformation”, and there I was given an insight into what real communication is all about, and how to look out for fake news.

One thing I learned is that the better word to use for fake news is disinformation which means a fabrication or deliberately manipulated audio/visual content; intentionally created conspiracy theories or rumors.

We were also given the sites of such news in the web.

According to their souvenir program, “fake news is made-up stuff, masterfully manipulated to look like credible journalistic reports that are easily spread online to large audiences willing to believe the fictions and spread the word,” as per Politifact.

In another article in the souvenir program, regarding how good public relations makes people know that government is working for them is, “PR is important in every government office to enable people to know what the government is doing for them...The public should not only understand, but must be made to develop confidence in the government’s ability to ensure the stability of the mine in their hands and in the banks.

Anti-money laundering, for example, is an issue that needs to be explained repeatedly for the public to understand government’s limitations in going after the money launderers.”

This came from PR guru Max Edralin, long-time consultant to the Bangko Sentral ng Pilipinas. Another article in that program, written by Angel Doble, entitled “The ‘Origin’ of Fake News” says that it is in the Bible that we find the head of lies, Satan as the serpent, said to Eve that if she ate the forbidden fruit, she would be like God, knowing good and evil.

There are other biblical characters, adds Doble, “whose lives were affected by the purveyors of the fake news like the friends and relatives of Noah, who did not believe in the Great Flood; those that did not believe that Moses will come back from Mount Sinai; and those who believe that the body of Jesus Christ was stolen by His disciples and therefore has not resurrected.”

Yes, I agree that in this Digital Age, the war on truth continues and we must still work on our communication and connecting this to the people.